This is the plain-language version, and it is the whole policy. There is no second document with the real terms in it. If anything here is unclear, ask us before you sign up.
Last updated 23 September 2026
We collect only what you give us. Your name and contact details are stored apart from your answers, joined by a random participant ID. We do not sell your personal information, and we never quote you, name you, or put you in front of someone else’s research without asking you first, every time. Conversations are by voice and, with your consent, recorded: audio only, never video. Email us and we will send you what we hold, update your name or contact details, or delete it. When you leave, your name and contact details are deleted within 30 days.
Perrie is a research panel run by Perrie Research, at [Perrie: registered address]. We are responsible for the information described here. You can reach us about anything on this page at privacy@perrieresearch.com.
Only what you give us. There is no tracking pixel, no advertising network, and no third party watching you read this page.
Your preferred first name, full legal name, email address, pronouns if you give them, phone number if you give it, and when you are free to talk. The legal name is for compensation records. The phone number is optional and is never used for marketing or texts.
What you tell us in the sign up and in every conversation afterwards: the screener questions, including which life transitions you are in the middle of and whether you live in the United States, your background, and everything you write or say in your own words.
Race and ethnicity, household income, relationship status, the age ranges of any children, education, employment and field of work, and, if you told us you are caring for a loved one, who you care for. These are entirely optional. We ask them so we can tell whether the panel reflects a broad range of women, and “prefer not to say” is always available. Skipping them has no effect on your membership or your compensation.
Alongside your contact details, and never alongside your answers, we keep a record of the emails we have sent you and whether they arrived, the conversation links we have sent you and when each was completed, how you would like to be paid, and short notes the team makes while reading your sign up. They are deleted with your contact details.
Conversations happen by voice. With your consent, which we ask for when you sign up and again at the start of each conversation, each conversation is recorded, audio only, and transcribed. We never record video. The recording and the transcript are stored on Corvus, the platform that runs the conversations (see who else touches it). Both are filed under a random code rather than your name. That code is not your participant ID, and our record of which code is yours is deleted along with your contact details if you leave.
We delete each recording 90 days after the conversation, whether or not you are still a member, and keep the written transcript, as described under how long we keep it.
The consents you tick at sign up, the name you type to confirm them and the date we record when you submit. This is the record of what you agreed to, and it is kept with your contact details rather than with your answers. If you joined because someone on the team asked you directly, rather than through the sign up, you agree the same way, on a page we email you a private link to, and we hold no sign-up answers for you at all.
One item at sign up is marked optional: whether we may tell you about additional paid research opportunities. Ticking it means we may mention them to you. It does not enrol you in anything, and each one still needs its own yes from you, described under what we never do without asking.
Nothing, with two small exceptions worth naming.
We do not use cookies for tracking or analytics. Because we do not sell or share your information for advertising, a “do not track” or Global Privacy Control signal from your browser has nothing to switch off, and we treat you the same either way.
Your name and contact details are kept in a separate table from your answers. The two are joined only by a random participant ID, which looks like P-3CF83A95 and is shown to you when you sign up. Keep it somewhere you can find it, though you can always reach us with your name instead.
This is not a policy we apply by hand. It is how the database is built, so anyone reading the research answers is not reading your name alongside them.
The database sits behind access rules that let nothing in except our own server. It is not reachable from your browser or anyone else’s, and the keys that would open it are never sent to a web page.
We want to be precise about one thing, because it is easy to overstate and often is. While you are a member, your answers are separated from your name, not anonymous. We hold the participant ID that connects the two, so we can find your record when you ask us to. Your answers only become genuinely anonymous when you withdraw and we break that link, described under how long we keep it. Anyone telling you that separated data is anonymous data is skipping a step.
Race and ethnicity, household income, and caregiving responsibilities count as sensitive personal information under US state privacy laws. So does anything about health that comes up in a conversation.
We collect those only because you chose to give them, and that choice is the only reason we are allowed to. You can decline every one of them and still be a full member. We use them to check the panel reflects a broad range of women, and for nothing else.
The open questions are where this needs care rather than rules. If you write about your health, your family, your money or anything else you would not want repeated, it is held to the same standard as everything above, and the promise that we never quote you without asking covers it completely.
Health information has its own box at sign up. Ticking it is your agreement that we may collect and use what you choose to tell us about your health, in the sign up and in conversations, for the purposes below. It does not oblige you to tell us anything: you can pass on any question. If you want to take it back, withdraw, and we delete as described under how long we keep it, including the health details in your answers and transcripts if you ask.
We are not a healthcare provider, and what you tell us about your health is not a medical record. Health privacy law written for doctors and insurers does not apply here, so we hold ourselves to the rules on this page instead, which are stricter about some things and plainer about all of them.
We do not use your information for anything not on that list without coming back to this page and to you first.
Findings describe patterns across the panel, never one woman. Before anything is published we check that no combination of details in it could point to you, and we do not report on a group so small that the people in it could be picked out. Where an example would help, it is described, not quoted, unless you have separately said yes to being quoted.
We never ask for bank or card details. When we welcome you to the founding circle, the email links to a private page, yours alone, where you give us your Venmo username or PayPal email. You can change it there any time, or reply to that email instead. Either way it is kept with your contact details, and none of it is stored alongside your answers. Venmo payments are marked private, and the note never mentions what we talked about.
We do not ask for your Social Security number, or any other taxpayer ID. US tax rules only require that once payments to one person pass $600 in a calendar year, and the founding circle pays well under it. We collect what the law requires and nothing because it might be handy later.
If that ever changes, we will explain what we need and why before asking, and those records would be kept apart from everything else described on this page, for as long as tax law requires and no longer.
The founding cohort is open to women living in the United States. We ask which state you live in, from a list of US states only, and we only invite members who live in the US. Your information is stored on servers in the United States. If you are outside the US, this is not the right moment to join, and we would rather say so than take your answers and work it out later.
We use a small number of companies to run the panel. They process your information only to provide their service to us, and none of them may use it for their own purposes.
Corvus may process what you say only to run the conversation for us, and never for its own purposes, including training its own models.
If we add another company to this list, we will update this page.
The interviews and monthly check-ins are guided by AI, which is what lets you take part when it suits you rather than when a calendar allows. You will always be told when you are interacting with AI, and a person on the Perrie team is always reachable. If you would rather talk something through with a person, ask, and you do not need to give a reason.
AI is used to hold the conversation and to help us find patterns across the panel. It is not used to make decisions about you: whether you are invited, what you are paid and whether you stay a member are decided by people. Your answers are never used to train a general purpose AI model.
The default is always no. We will not quote your exact words, attach your identity to anything public, or enrol you in sponsored research, without a separate and specific opt-in from you each time. Saying no to any of it does not affect your membership or your compensation.
We do not sell your personal information, in the ordinary meaning of the phrase and in the wider meaning US state privacy laws give it. We do not share it for advertising. We do not hand it to advertisers, data brokers, or anyone building a profile of you.
We should be straight about how Perrie makes money, because “we never sell anything” would not be true and you deserve the real answer. Organisations pay us for the findings we publish about women’s lives: the patterns across the whole panel. They never receive your name, your contact details, your answers as you wrote them, or anything that could be traced back to you. What is sold is our work. What is never sold is you.
We would only hand your information to anyone outside the companies above if the law compelled us to, for example by a valid court order. If that ever happens we will tell you, unless we are legally prohibited from doing so, and we will hand over the minimum the order requires and nothing more. We have never received such a request.
If Perrie is ever sold, merged or wound down, your information can only go to whoever continues the panel on the same promises made on this page. We will tell you before it happens, and if you would rather not come along, you can withdraw first and we will delete your name and contact details as described below.
These apply whatever state you live in. We do not ask you to prove a legal basis for any of them.
Email privacy@perrieresearch.com with your participant ID, or just your name if you do not have it to hand. We will respond within 45 days, and in practice much sooner. If a request is genuinely complicated we may take longer, and if so we will tell you why before the 45 days are up rather than going quiet.
We will check you are who you say you are before we act, because the alternative is letting a stranger read or delete your record. Usually that means replying from the email address you signed up with. If you no longer have access to it, tell us and we will find another way.
You can authorise another person to make a request for you. We will need something confirming you asked them to, and we may still check with you directly.
If we refuse a request, we will tell you why in plain language rather than citing a section number. You can appeal by replying to that email, and a different person will look at it. We will give you our decision within 45 days, and if it is still no, we will tell you how to raise it with your state Attorney General.
Using any of these rights will never affect your membership, your compensation, or how we treat you. There is no version of Perrie where the women who ask questions get a worse deal.
While you are a member, we keep everything described here, because the whole point of the panel is a record that deepens over time rather than a snapshot.
If you simply stop taking part without telling us, we treat you as withdrawn 24 months after your last conversation and delete your name and contact details then, the same as if you had asked. You do not have to send an email to be forgotten.
If you withdraw or ask us to delete your information, we delete your name and contact details within 30 days. We keep the research answers, with the link to you permanently broken, so that findings we have already published remain accurate. At that point the answers are no longer connected to your name, email, phone number or signature, and we could not reconnect them if we tried.
Recordings are the exception. A recording of your voice cannot be made anonymous, so we keep each one for 90 days after the conversation and then delete it, whether you are still a member or have left. That is long enough to check the written transcript against it, and no longer. The transcripts are kept as answers, as above.
If you would rather we delete the answers as well, say so and we will, along with any recordings still inside the 90 days. Tell us when you ask and there is nothing more you need to do. The one thing we cannot do is take back a finding that has already been published, because we cannot recall a report from the world.
Records we are required to keep for tax or accounting reasons, such as proof that you were paid, are kept for as long as the law requires and no longer, apart from your answers. That record is the amount, the date, how it was sent and the legal name it was paid to, and it stays after you withdraw. It never says what we talked about.
If you sign up and we cannot invite you this time, we keep your sign up so you are considered for the next intake without applying again. Tell us and we delete it the same day. If no later intake happens within 12 months, we delete it then.
Deleted records can linger in our database backups for a short time before those backups expire. Nobody works from backups, and they are not used to bring a deleted record back.
Access to the database is limited to a small number of people on the Perrie team. The people who read the research answers work from the answers, not from the contact details, and the participant ID is the only thing that connects the two. No system is perfect, and we would rather say that plainly than claim otherwise.
If your information is exposed in a way that puts you at risk, we will tell you directly and without delay, along with what happened, what it means for you, and what we are doing about it. We will not wait for a deadline to run down, and we will not send you a notice written to make us look better than we deserve.
By email, about your membership: the link to each conversation, confirming what you have agreed to, findings before they are public, and any change to this page. We do not send marketing, and we do not pass your address to anyone who does. If you gave a phone number, it is a backup for reaching you about a conversation that is waiting for you, and nothing else.
The panel is for women aged 18 and over. We do not knowingly collect information from anyone under 18, and if we learn that we have, we delete it. We never collect identifying details about your children.
We will update this page and change the date at the top. If a change affects what you agreed to, we will tell you directly rather than leaving you to notice, and where it matters we will ask you to agree again rather than assuming. We keep a record of which version you agreed to.
Write to privacy@perrieresearch.com. A person reads it.
Back to the sign up